LOGO
Thanks to my friend and colleague Andrea Star Greitzer, I have a logo! Never had one of those before. We started with several designs. This was an earlier iteration but I felt the colors were wrong.
There are three things that are primary in my career and Andrea knows them probably better than anyone:
1. I am all photo all the time.
2. My earlier career spanned over 30 years working just in black and white. It wasn't until the early 2000's that I started working in color.
3. I am a stickler for technical proficiency and high quality in my photography. We felt that it was appropriate to include an aperture, as a universal symbol for a technical characteristic of photography.
Here's the final one:
Why a logo? It helps to establish your "brand" as it identifies what you stand for and speaks to your aesthetic in a symbol. Think about the issue of "identification", trying to state with just one photograph what your work is all about. Impossible, right? But a logo, while seeming to put you in with large companies and corporations, gives a visual clue to what your work is about.
With thanks to Andrea!
BTW: I am sending this blog out today, November 25, 2016 on my 70th birthday. To celebrate this, many close friends and my family met in Orleans on Cape Cod last weekend for a get together and party that started Friday and lasted until Sunday. I thank all for coming and bringing wonderful food and drink. I especially thank Suzanne, longtime friend and former student, for loaning us her wonderful home in Orleans.
Related series
Hershey, PA 1997
The Hershey pictures were made at a time when I was expanding my understanding of what was possible within a series project. I had made the Portland, Maine series earlier in the year and the Oakesdale, Washington series the previous summer. This was a farm that looked abandoned, off the side of the road on the way out of Hershey on another spring break trip to photograph, heading back home to Boston with a friend. We stopped and photographed for a while. It was cold and gray as much of March is.
Yountville, CA 1981
After making the Nantucket pictures the year before, I tried to make several other series but was having little luck. On a spring break trip to California my soon-to-be wife and I were staying at an inn in Napa Valley in the town of Yountville. Getting up early the next morning, I started walking through the side streets of the little town.
The light was soft, gray and a little foggy and I made this series. Of course, after this I assumed that the light would have to be gray from that point on in making work this way. It wasn’t until 1996 with the Portland, Maine series that I proved my original theory wrong.
Peddock’s Island, Boston Harbor, MA 2005
These pictures were made in 2005 of an island in Boston Harbor. The buildings were used on and off, most notably during WW I as military housing and were empty since the 1950’s. In the spring of 2011 most were torn down.
